I realize I am a woman. I realize that in your mind this means I do not understand the very manly art of purchasing a truck. But let me tell you, the truck may be for my husband, but I will be signing the checks. I will be the one you deal with on the phone. I am the driving force behind the public relations of this household.
When I ask you to give me the final price of the truck we are discussing, and I say, "I want to know what it will cost us out the door," I mean OUT. THE. DOOR. I do not want to hear, "Well, the base price is _______, but you have to add the destination charge of _____ to that, and that rebate from the ad was only good until yesterday, so add another ______ to that price, and tax will be 6.25%, so you'll have to figure that in as well." What I want to hear is, "Mrs. FarmWife, that truck will cost you X amount of dollars to drive off this lot." Period. End of discussion.
Do not talk to me like I am a first grader having quantum physics expalined to her by a condescending college professer. I am a 31 year old grown ass woman (pardon my language). My father has worked in the auto industry for longer than you've been alive. I've been dealing with a household budget longer than you've been out of your mother's basement. I was probably giving birth while you were graduating high school.
Tell me what I want to know. Answer my questions. My Husband will not talk to you on the phone...and if for some reason he does, you are not going to like it. Trust me on this. I am the one you want to deal with. If he has to get on the phone, chances are, your shot at making a sale are O-V-E-R.
And the next time you lose me in the maze of voice mail because you "hit the wrong button" repeatedly, I will hang up & you can kiss your commision good bye. I don't care if you do have the largest stock of vehicles in the tri-state area. I don't care if you can undersell your competition by thousands. You will not be getting my business.
Heck, you're not getting it anyway. The funny, kind, thoughtful man who has answered my every question, called me back repeatedly with new info, hunted down the lowest possible percentage rate for me, and talked to me like I was an intelligent human being (who fully comprehends what a 4.3 L V6 is) will get my business. The best part is, he would have treated me the same way even if he wasn't friends with my brother-in-law.